Coors Booming Bar Hop Passport

Written By Keanan Stoner
 

EXPLORE COLORADO WITH COORS DISTRIBUTING Company!

Sector: Product

Challenge: Create a Passport-style guide that highlights Coors Distributing Company’s offerings around Colorado.

Solution: The Passport Program partnered with Coors Distributing Company to create the first ever Booming Bar Hop Passport! Inspired by the prohibition, this tangible, handheld book served as a guide to welcome you back to some of Colorado’s best establishments following 2020. Each Booming Bar Hop Passport contained a series of monthly specials and opportunities to win prizes on-premise, starting in September and leading up to a celebration of Prohibition Repeal Day on December 4th at the AC Golden Tank Room in McGregor Square.


Results:

  • Designed a 1920’s-inspired and themed book to bring Coors’ creative vision to life.

  • Featured 20-30 bars and restaurants highlighting Coors’ accounts across Denver, Boulder, Colorado Springs, and more.

  • Increased foot traffic and revenue for the businesses that partnered in the Booming Bar Hop program.

Keanan Stoner
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