The Fraser Funky Field Guide

Written By Keanan Stoner
 

YOUR GUIDE TO EVERYTHING FUNKY AND FUN IN FRASER, COLORADO!

Sector: Product

Challenge: Create a field guide that encourages both locals and tourists to get out and explore Fraser, Colorado.

Solution: The Passport Program teamed up with the Town of Fraser to create the first Fraser Funky Field Guide for 2022. We leaned into 70s-inspired design for the concept and printed a full color cover to echo the project’s retro theme. Each Fraser Funky Field Guide holds $20 worth of deals redeemable in the Town of Fraser and custom-designed maps, illustrations, recreation features, and more throughout the book. The Fraser Funky Field Guide not only drives traffic to Fraser’s local businesses, parks, and trails, it brings awareness to one of Colorado’s favorite mountain towns.

Results:

  • Designed a retro-inspired and themed book to bring the Town of Fraser’s vision to life.

  • Featured custom-designed maps, illustrations, and ads for the project.

  • Increased foot traffic and revenue for participating small businesses in the Town of Fraser.

Keanan Stoner
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