The Fika Coffee Passport
Break your daily routine and explore the great coffee shops of Denver!
Sector: Denver craft coffee roasters
Challenge: Promote Denver coffee shops through a tangible field guide of deals and create returning customers.
Solution: In 2016, The Passport Program expanded into the world of coffee with The Fika Passport, a field guide dedicated to the Swedish concept, Fika, better known as taking, enjoying, and savoring your coffee break. The Passport Program enlisted coffee shops in the Denver Metro Area and drove business to partnering establishments by way of 2-for-1 beverages.
Results:
Partnered with 24 independently-owned coffee establishments around Denver.
Integrated a digital, Spotify playlist in the centerfold of the Fika Passport.
Over 5,000 cups of coffee enjoyed throughout the Mile High City.
Designed a custom stamp to be used for Fika Passport deal redemption.
