Vinochromatic Wine Festival Guide
Experience the collision of light and wine with guided recommendations!
Sector: Event
Challenge: Prolong the Vinochromatic experience while driving business to partnering Denver wineries, restaurants, and bars.
Solution: The Passport Program created a tangible guidebook to help Vinochromatic attendees to explore activations both during the wine festival and after. The Passport Program provided a tangible book that not only guided attendees through varietals and regions, but provided the tools to track your tastings.
Results:
Custom designed map for the thirty tasting tables and light activations featured during the Vinochromatic event.
Added a series of QR codes to provide factoids aimed to help attendees broaden their wine knowledge.
Designed a field notes section of the guidebook to house tasting notes and ratings per each wine enjoyed.
