The 2020 Summer Edition
No bummers this summer!
Sector: Food & Beverage industry
Challenge: Help to support local food and beverage establishments by promoting discovery, incentivizing foot traffic, and driving business.
Solution: Summer 2020 was on track to be a bummer, but The Passport Program set out to change that. The Passport Program reminded their audiences of the brand’s mission above all: support local. This past edition of the Summer Passport was designed to be part of the community effort in getting folks out again, safely, and spending money to support the food & beverage industry. In promoting small businesses in the eleven Passport cities, the 2020 edition was able to help Passporters discover new venues and support their favorites along the way.
Results:
500,000 books printed across eleven Passport markets including: Denver, Boulder, Colorado Springs, Fort Collins, Kansas City, St. Louis, Madison, Washington D.C., Twin Cities, and Baltimore.
Broke into the Baltimore market and recruited 30 venues across Charm City.
Produced a digital bar and restaurant randomizer to make plans on the fly.
