Denver Startup Week Field Guide
Support Denver Entrepreneurs with the Denver Startup Week Field Guide!
Sector: Conference
Challenge: Provide attendees with local recs and drive traffic to Denver establishments during Denver Startup Week.
Solution: The Passport Program worked with the renowned Denver conference, Denver Startup Week, to build a creative field guide for attendees throughout the week, showcasing the schedule of events, highlighting local businesses, and creating insider deals spanning the Mile High City.
Results:
Printed 12,000 books for conference attendees.
Supported Denver Startup Week with daily programming, conference maps, and curated promotions, all accessible through the Denver Startup Week field guide.
Increased attendance at the Denver Startup Week launch party by creating deals to incentivize conference goers.