Downtown Denver Guidebook
Do Denver Right with the Downtown Denver Guidebook!
Sector: Business District
Challenge: Bring traffic and new energy back into Downtown Denver.
Solution: As one of Denver’s premier destinations for both tourism and local exploration, The Downtown Denver Partnership actively sought out new ways to revive downtown foot traffic and promote local businesses in 2021. In doing so, the organization enlisted The Passport Program to craft a tangible guidebook focused on the rediscovery of these establishments, all while supporting the city’s economy in the new year.
Results:
Over 60 unique deals featuring downtown Denver’s extraordinary roster of restaurants, bars, retailers, salons, hotels, and more.
Guidebooks in the pockets and purses of 50,000 locals and visitors alike.
Increased revenue and downtown foot traffic courtesy of the Downtown Denver Guidebook.
